{"id":1695,"date":"2026-01-26T16:47:34","date_gmt":"2026-01-26T16:47:34","guid":{"rendered":"https:\/\/diogogregorio.com\/?page_id=1695"},"modified":"2026-01-26T23:30:10","modified_gmt":"2026-01-26T23:30:10","slug":"zeeg","status":"publish","type":"page","link":"https:\/\/diogogregorio.com\/?page_id=1695","title":{"rendered":"Zeeg"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1695\" class=\"elementor elementor-1695\">\n\t\t\t\t<div class=\"elementor-element elementor-element-750d5f42 e-con-full e-flex e-con e-parent\" data-id=\"750d5f42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c913e elementor-widget elementor-widget-workdetailhero\" data-id=\"38c913e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailhero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Header Start ===== -->\n<section class=\"work-detail-header-infos\" data-aos=\"slide-up\">\n        <div class=\"work-detail-header-left\">\n        <h1>ZEEG<\/h1>\n        <p>ZEEG is an app that offers benefits and support for domestic service professionals, using technology to promote access, recognition, and better working conditions.\n\nThe project focused on building a digital presence that communicates trust, simplicity, and social relevance. Through the website and social media, the brand establishes a clear and human-centered narrative \u2014 positioning ZEEG as a bridge between services, opportunities, and real impact.<\/p>\n    <\/div>\n    \n        <div class=\"work-detail-header-right\">\n        <ul>\n                            <li><span>CLIENT<\/span> XGREEN GROUP<\/li>\n                            <li><span>YEAR<\/span> 2023<\/li>\n                            <li><span>CATEGORY<\/span> BRANDING \u2022 WP SITE <\/li>\n                            <li><span>LIVE PROJECT<\/span> <a href=\"https:\/\/zeeg.app\">Visit Site<\/a><\/li>\n                        <\/ul>    <\/div>\n    <\/section>\n<!-- ===== Work Detail Header End ===== -->\n   \n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2434420e e-con-full e-flex e-con e-parent\" data-id=\"2434420e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149bc2a9 elementor-widget elementor-widget-workdetailimage\" data-id=\"149bc2a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/APLICA-2.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57ec2fab e-con-full e-flex e-con e-parent\" data-id=\"57ec2fab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd7ce07 elementor-widget elementor-widget-workdetailcontent\" data-id=\"7bd7ce07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap \">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>RESEARCH<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The research phase focused on understanding the reality of domestic service professionals, their daily challenges, and the lack of access to benefits, visibility, and digital solutions tailored to their needs.\n\nWe analyzed communication patterns within social impact platforms, mapped trust barriers, and studied how technology is perceived by users who are often excluded from traditional digital products.\n\nThese insights guided the tone, structure, and content strategy of the website and social media \u2014 prioritizing clarity, respect, and accessibility over technical or corporate language.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DESIGN<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The design approach was centered on humanizing technology.\n\nVisual elements, typography, and color choices were defined to feel welcoming, clear, and trustworthy, ensuring the platform communicated care and inclusion without appearing paternalistic.\n\nThe website and social media visuals were designed to simplify understanding, reinforce ZEEG\u2019s social mission, and create an emotional connection with users through approachable and contemporary aesthetics.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DEVELOPMENT<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The website was developed with a focus on performance, responsiveness, and ease of navigation, ensuring access across different devices and connectivity conditions.\n\nLightweight assets and a clear information structure support fast loading times and a frictionless experience \u2014 essential for reaching a broad and diverse audience.\n\nThis technical approach allows ZEEG to scale its communication and content while maintaining stability, accessibility, and consistency across digital touchpoints.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d73b280 e-con-full e-flex e-con e-parent\" data-id=\"1d73b280\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec83db elementor-widget elementor-widget-workdetailimage\" data-id=\"7ec83db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/select3.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ee44541 e-con-full e-flex e-con e-parent\" data-id=\"5ee44541\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd352c elementor-widget elementor-widget-workdetailcontent\" data-id=\"cdd352c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap work-detail2-content-wrap2\">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>CONCEPT<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">Informing decision-making: Research provides data and evidence to support design decisions. It helps designers make informed choices about layout, color schemes, typography, and other design elements, leading to more effective and user-friendly websites<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59a78817 e-con-full e-flex e-con e-parent\" data-id=\"59a78817\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a33917e elementor-widget elementor-widget-workdetailimage\" data-id=\"2a33917e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Background-scaled.png\" alt=\"\">    <\/div>\n                <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/04.jpg\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c42a498 e-con-full e-flex e-con e-parent\" data-id=\"4c42a498\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7259abe9 elementor-widget elementor-widget-workdetailanimationtext\" data-id=\"7259abe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailanimationtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Text Animation Start ===== -->\n<div class=\"work-detail-text-anim-wrap\">\n    <ul>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n            <\/ul>\n<\/div>\n<!-- ===== Work Detail Text Animation End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcaba74 e-con-full e-flex e-con e-parent\" data-id=\"dcaba74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-302d8980 elementor-widget elementor-widget-homefeatured\" data-id=\"302d8980\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"homefeatured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Featured Work Start ===== -->\n<section class=\"featured-work-sec\">\n    \n    <div class=\"featured-work-lists\">\n\n        \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/diogogregorio.com\/ahttps:\/\/diogogregorio.com\/?page_id=1655?page_id=1655\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-23-233709.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">MOVVIX<\/p>\n                    <p class=\"subtitle\">BRANDING<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2022<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/diogogregorio.com\/?page_id=1674\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/COVER.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">makeda<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2022<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n    <\/div>\n<\/section>\n<!-- ===== Featured Work End ===== -->\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ZEEG ZEEG is an app that offers benefits and support for domestic service professionals, using technology to promote access, recognition, and better working conditions. The project focused on building a digital presence that communicates trust, simplicity, and social relevance. Through the website and social media, the brand establishes a clear and human-centered narrative \u2014 positioning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/work-detail.php","meta":{"footnotes":""},"class_list":["post-1695","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1695"}],"version-history":[{"count":20,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1695\/revisions"}],"predecessor-version":[{"id":1843,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1695\/revisions\/1843"}],"wp:attachment":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}