{"id":1674,"date":"2026-01-26T16:29:14","date_gmt":"2026-01-26T16:29:14","guid":{"rendered":"https:\/\/diogogregorio.com\/?page_id=1674"},"modified":"2026-01-26T23:21:50","modified_gmt":"2026-01-26T23:21:50","slug":"makeda","status":"publish","type":"page","link":"https:\/\/diogogregorio.com\/?page_id=1674","title":{"rendered":"Makeda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1674\" class=\"elementor elementor-1674\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748e65f0 e-con-full e-flex e-con e-parent\" data-id=\"748e65f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60fcf9ae elementor-widget elementor-widget-workdetailhero\" data-id=\"60fcf9ae\" data-element_type=\"widget\" data-widget_type=\"workdetailhero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Header Start ===== -->\n<section class=\"work-detail-header-infos\" data-aos=\"slide-up\">\n        <div class=\"work-detail-header-left\">\n        <h1>MAKEDA<\/h1>\n        <p>Makeda is an architecture brand created for Ingrid Santa Rita, grounded in African and feminine references and guided by the dialogue between nature and contemporary design.\n\nThe project was born from the desire to build an identity that reflects strength, ancestry, and sensitivity \u2014 translating architecture as a living expression of territory, memory, and presence. Rather than following rigid or purely technical aesthetics, the brand embraces organic forms, balance, and intention as central elements of its visual and conceptual language.\n\nMakeda positions architecture as an extension of identity: spaces that connect the natural and the modern, the symbolic and the functional, honoring roots while shaping new futures.<\/p>\n    <\/div>\n    \n        <div class=\"work-detail-header-right\">\n        <ul>\n                            <li><span>CLIENT<\/span> INGRID SANTA RITA<\/li>\n                            <li><span>YEAR<\/span> 2023<\/li>\n                            <li><span>CATEGORY<\/span> BRANDING<\/li>\n                            <li><span>    <\/div>\n    <\/section>\n<!-- ===== Work Detail Header End ===== -->\n   \n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a01bdc1 e-con-full e-flex e-con e-parent\" data-id=\"1a01bdc1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a052a1c elementor-widget elementor-widget-workdetailimage\" data-id=\"6a052a1c\" data-element_type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Asset-1@3x-scaled.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70a4fda8 e-con-full e-flex e-con e-parent\" data-id=\"70a4fda8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe158b elementor-widget elementor-widget-workdetailcontent\" data-id=\"9fe158b\" data-element_type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap \">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>RESEARCH<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The research phase focused on understanding Makeda\u2019s architectural vision, cultural references, and creative territory.\n\nWe explored African and feminine symbols, organic forms, and the relationship between architecture, nature, and identity \u2014 mapping how these elements could be translated into a contemporary and professional brand language.\n\nThis process helped define the conceptual boundaries of the project, ensuring the identity would communicate ancestry, strength, and sensitivity without relying on clich\u00e9s or purely decorative references.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DESIGN<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The brand was structured as a flexible system, capable of evolving across different applications and communication materials.\n\nFrom digital presence to institutional materials, the identity maintains consistency while allowing variation and growth.\n\nThis approach ensures Makeda\u2019s brand remains coherent, adaptable, and relevant as the studio expands its portfolio and presence.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DEVELOPMENT<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">Development optimizes the website's performance by optimizing code, reducing file sizes, and improving loading times. A fast-loading website enhances user experience, reduces bounce rates, and improves search engine rankings<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7635838a e-con-full e-flex e-con e-parent\" data-id=\"7635838a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5860c9e6 elementor-widget elementor-widget-workdetailimage\" data-id=\"5860c9e6\" data-element_type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/02-2.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f44862b e-con-full e-flex e-con e-parent\" data-id=\"4f44862b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27953263 elementor-widget elementor-widget-workdetailcontent\" data-id=\"27953263\" data-element_type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap work-detail2-content-wrap2\">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>CONCEPT<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">Makeda was conceived as a brand rooted in ancestry, territory, and feminine strength.\n\nThe concept draws from African references and organic forms to express architecture as a living language \u2014 one that connects nature, memory, and contemporary design.\n\nRather than treating architecture as purely technical or ornamental, Makeda positions space as an extension of identity, where structure and sensitivity coexist with intention and meaning.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c116a09 e-flex e-con-boxed e-con e-parent\" data-id=\"c116a09\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8c551 elementor-widget elementor-widget-video\" data-id=\"2f8c551\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/DqPm0y7wDO4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33a81332 e-con-full e-flex e-con e-parent\" data-id=\"33a81332\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54258c23 elementor-widget elementor-widget-workdetailimage\" data-id=\"54258c23\" data-element_type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/COVER.png\" alt=\"\">    <\/div>\n                <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/01-2.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-644d159c e-con-full e-flex e-con e-parent\" data-id=\"644d159c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2350c9 elementor-widget elementor-widget-workdetailanimationtext\" data-id=\"1c2350c9\" data-element_type=\"widget\" data-widget_type=\"workdetailanimationtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Text Animation Start ===== -->\n<div class=\"work-detail-text-anim-wrap\">\n    <ul>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n            <\/ul>\n<\/div>\n<!-- ===== Work Detail Text Animation End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc399f9 e-con-full e-flex e-con e-parent\" data-id=\"4fc399f9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46010e9f elementor-widget elementor-widget-homefeatured\" data-id=\"46010e9f\" data-element_type=\"widget\" data-widget_type=\"homefeatured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Featured Work Start ===== -->\n<section class=\"featured-work-sec\">\n    \n    <div class=\"featured-work-lists\">\n\n        \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/diogogregorio.com\/?page_id=1655\"><\/a>\n      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src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Background-scaled.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">Zeeg<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">Zeeg<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n    <\/div>\n<\/section>\n<!-- ===== Featured Work End ===== -->\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>MAKEDA Makeda is an architecture brand created for Ingrid Santa Rita, grounded in African and feminine references and guided by the dialogue between nature and contemporary design. The project was born from the desire to build an identity that reflects strength, ancestry, and sensitivity \u2014 translating architecture as a living expression of territory, memory, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/work-detail.php","meta":{"footnotes":""},"class_list":["post-1674","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1674"}],"version-history":[{"count":20,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1674\/revisions"}],"predecessor-version":[{"id":1821,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1674\/revisions\/1821"}],"wp:attachment":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}