{"id":1674,"date":"2026-01-26T16:29:14","date_gmt":"2026-01-26T16:29:14","guid":{"rendered":"https:\/\/diogogregorio.com\/?page_id=1674"},"modified":"2026-04-24T21:39:55","modified_gmt":"2026-04-24T21:39:55","slug":"makeda","status":"publish","type":"page","link":"https:\/\/diogogregorio.com\/?page_id=1674","title":{"rendered":"Makeda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1674\" class=\"elementor elementor-1674\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748e65f0 e-con-full e-flex e-con e-parent\" data-id=\"748e65f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60fcf9ae elementor-widget elementor-widget-workdetailhero\" data-id=\"60fcf9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailhero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Header Start ===== -->\n<section class=\"work-detail-header-infos\" data-aos=\"slide-up\">\n        <div class=\"work-detail-header-left\">\n        <h1>MAKEDA<\/h1>\n        <p>Makeda \u00e9 uma marca de arquitetura criada para Ingrid Santa Rita, fundamentada em refer\u00eancias africanas e femininas, guiada pelo di\u00e1logo entre natureza e design contempor\u00e2neo.\n\nO projeto nasce do desejo de construir uma identidade que expressa for\u00e7a, ancestralidade e sensibilidade \u2014 traduzindo a arquitetura como uma express\u00e3o viva de territ\u00f3rio, mem\u00f3ria e presen\u00e7a.\nEm vez de seguir uma est\u00e9tica r\u00edgida ou puramente t\u00e9cnica, a marca adota formas org\u00e2nicas, equil\u00edbrio e inten\u00e7\u00e3o como pilares de sua linguagem visual e conceitual.\n\nMakeda entende a arquitetura como uma extens\u00e3o da identidade: espa\u00e7os que conectam o natural e o contempor\u00e2neo, o simb\u00f3lico e o funcional, honrando ra\u00edzes enquanto projetam novos futuros.<\/p>\n    <\/div>\n    \n        <div class=\"work-detail-header-right\">\n        <ul>\n                            <li><span>CLIENT<\/span> INGRID SANTA RITA<\/li>\n                            <li><span>YEAR<\/span> 2023<\/li>\n                            <li><span>CATEGORY<\/span> BRANDING<\/li>\n                            <li><span>    <\/div>\n    <\/section>\n<!-- ===== Work Detail Header End ===== -->\n   \n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a01bdc1 e-con-full e-flex e-con e-parent\" data-id=\"1a01bdc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a052a1c elementor-widget elementor-widget-workdetailimage\" data-id=\"6a052a1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Asset-1@3x-scaled.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70a4fda8 e-con-full e-flex e-con e-parent\" data-id=\"70a4fda8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe158b elementor-widget elementor-widget-workdetailcontent\" data-id=\"9fe158b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap \">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>PESQUISA<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">A fase de pesquisa foi dedicada a compreender a vis\u00e3o arquitet\u00f4nica da Makeda, suas refer\u00eancias culturais e seu territ\u00f3rio criativo.\n\nExploramos s\u00edmbolos africanos e femininos, formas org\u00e2nicas e a rela\u00e7\u00e3o entre arquitetura, natureza e identidade \u2014 mapeando como esses elementos poderiam ser traduzidos em uma linguagem de marca contempor\u00e2nea e profissional.\n\nEsse processo definiu os limites conceituais do projeto, garantindo que a identidade comunicasse ancestralidade, for\u00e7a e sensibilidade sem recorrer a clich\u00eas ou a refer\u00eancias puramente decorativas.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DESIGN<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">A marca foi estruturada como um sistema flex\u00edvel, capaz de evoluir em diferentes aplica\u00e7\u00f5es e materiais de comunica\u00e7\u00e3o.\n\nDa presen\u00e7a digital aos materiais institucionais, a identidade mant\u00e9m consist\u00eancia ao mesmo tempo em que permite varia\u00e7\u00e3o e crescimento.\n\nEssa abordagem garante que a Makeda permane\u00e7a coerente, adapt\u00e1vel e relevante \u00e0 medida que o est\u00fadio expande seu portf\u00f3lio e sua presen\u00e7a.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>A IDENTIDADE <\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">A identidade foi constru\u00edda como um sistema flex\u00edvel, pensado para evoluir junto ao est\u00fadio, integrando forma, conceito e express\u00e3o visual. Atrav\u00e9s de elementos org\u00e2nicos, refer\u00eancias culturais e uma linguagem contempor\u00e2nea, a marca equilibra sensibilidade e estrutura.\nEsse sistema permite consist\u00eancia sem rigidez, garantindo que cada aplica\u00e7\u00e3o dialogue com o todo enquanto acompanha o crescimento da Makeda.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7635838a e-con-full e-flex e-con e-parent\" data-id=\"7635838a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5860c9e6 elementor-widget elementor-widget-workdetailimage\" data-id=\"5860c9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/02-2.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f44862b e-con-full e-flex e-con e-parent\" data-id=\"4f44862b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27953263 elementor-widget elementor-widget-workdetailcontent\" data-id=\"27953263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap work-detail2-content-wrap2\">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>CONCEITO<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">Makeda nasce como uma marca enraizada em ancestralidade, territ\u00f3rio e for\u00e7a feminina.\n\nO conceito parte de refer\u00eancias africanas e formas org\u00e2nicas para expressar a arquitetura como uma linguagem viva conectando natureza, mem\u00f3ria e design contempor\u00e2neo.\n\nEm vez de tratar a arquitetura como algo puramente t\u00e9cnico ou ornamental, Makeda posiciona o espa\u00e7o como uma extens\u00e3o da identidade, onde estrutura e sensibilidade coexistem com inten\u00e7\u00e3o e significado.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c116a09 e-flex e-con-boxed e-con e-parent\" data-id=\"c116a09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8c551 elementor-widget elementor-widget-video\" data-id=\"2f8c551\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/DqPm0y7wDO4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33a81332 e-con-full e-flex e-con e-parent\" data-id=\"33a81332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54258c23 elementor-widget elementor-widget-workdetailimage\" data-id=\"54258c23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/COVER.png\" alt=\"\">    <\/div>\n                <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/01-2.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-644d159c e-con-full e-flex e-con e-parent\" data-id=\"644d159c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2350c9 elementor-widget elementor-widget-workdetailanimationtext\" data-id=\"1c2350c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailanimationtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Text Animation Start ===== -->\n<div class=\"work-detail-text-anim-wrap\">\n    <ul>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n            <\/ul>\n<\/div>\n<!-- ===== Work Detail Text Animation End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc399f9 e-con-full e-flex e-con e-parent\" data-id=\"4fc399f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46010e9f elementor-widget elementor-widget-homefeatured\" data-id=\"46010e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"homefeatured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Featured Work Start ===== -->\n<section class=\"featured-work-sec\">\n    \n    <div class=\"featured-work-lists\">\n\n        \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/diogogregorio.com\/?page_id=1655\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-23-233709.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">movvix<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2025<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/diogogregorio.com\/?page_id=1695\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Background-scaled.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">Zeeg<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">Zeeg<\/span>\n         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O projeto nasce do desejo de construir uma identidade que expressa for\u00e7a, ancestralidade e sensibilidade \u2014 traduzindo a arquitetura como uma express\u00e3o viva de territ\u00f3rio, mem\u00f3ria e presen\u00e7a. Em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/work-detail.php","meta":{"footnotes":""},"class_list":["post-1674","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1674"}],"version-history":[{"count":26,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1674\/revisions"}],"predecessor-version":[{"id":1880,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1674\/revisions\/1880"}],"wp:attachment":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}