{"id":1644,"date":"2026-01-26T14:54:17","date_gmt":"2026-01-26T14:54:17","guid":{"rendered":"https:\/\/diogogregorio.com\/?page_id=1644"},"modified":"2026-01-26T23:27:18","modified_gmt":"2026-01-26T23:27:18","slug":"dalu","status":"publish","type":"page","link":"https:\/\/diogogregorio.com\/?page_id=1644","title":{"rendered":"dalu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1644\" class=\"elementor elementor-1644\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499a0b46 e-con-full e-flex e-con e-parent\" data-id=\"499a0b46\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-557d994e elementor-widget elementor-widget-workdetailhero\" data-id=\"557d994e\" data-element_type=\"widget\" data-widget_type=\"workdetailhero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Header Start ===== -->\n<section class=\"work-detail-header-infos\" data-aos=\"slide-up\">\n        <div class=\"work-detail-header-left\">\n        <h1>DALU<\/h1>\n        <p>DALU is a brand project developed for Lumena Aleluia, created to support a new phase of her personal brand focused on autonomy, self-care, and freedom of expression.\n\nThe challenge was to translate Lumena\u2019s strength, sensitivity, and complexity into a visual identity that moved away from stereotypes and offered a more mature, intentional, and symbolic language \u2014 one that could coexist with different layers of her presence, from digital content to future products and initiatives.\n\nThe resulting brand system is bold yet refined, built to communicate empowerment, authenticity, and ownership of narrative, while remaining flexible enough to evolve alongside Lumena\u2019s journey.<\/p>\n    <\/div>\n    \n        <div class=\"work-detail-header-right\">\n        <ul>\n                            <li><span>CLIENT<\/span> LUMENA ALELUIA<\/li>\n                            <li><span>YEAR<\/span> 2025<\/li>\n                            <li><span>CATEGORY<\/span> BRANDING<\/li>\n                            <li><span>    <\/div>\n    <\/section>\n<!-- ===== Work Detail Header End ===== -->\n   \n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc9ab8e e-con-full e-flex e-con e-parent\" data-id=\"4fc9ab8e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76646740 elementor-widget elementor-widget-workdetailimage\" data-id=\"76646740\" data-element_type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/01-1.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6243b72c e-con-full e-flex e-con e-parent\" data-id=\"6243b72c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a16ccab elementor-widget elementor-widget-workdetailcontent\" data-id=\"1a16ccab\" data-element_type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap \">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>RESEARCH<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The research phase focused on understanding Lumena Aleluia\u2019s public trajectory, audience perception, and the tensions between visibility, judgment, freedom, and self-care.\n\nBeyond references and benchmarks, the process involved mapping symbols, narratives, and emotional territories connected to autonomy, sensuality, and self-ownership \u2014 identifying how the brand could communicate strength without falling into stereotypes or overexposure.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DESIGN<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The visual identity was designed to balance boldness and restraint.\n\nTypography, contrast, and composition were carefully defined to express confidence, clarity, and intention \u2014 allowing the brand to be sensual without being obvious, powerful without being aggressive.\n\nThe system was built to be flexible, supporting different layers of Lumena\u2019s presence while maintaining visual coherence and symbolic strength.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>SYSTEM<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">DALU\u2019s visual system was designed to grow alongside Lumena\u2019s journey.\n\nRather than a static identity, the brand operates as a living structure \u2014 capable of adapting to new narratives, formats, and moments while preserving its symbolic foundation and visual integrity.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd88b09 e-con-full e-flex e-con e-parent\" data-id=\"4dd88b09\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2bd6d6 elementor-widget elementor-widget-workdetailimage\" data-id=\"2d2bd6d6\" data-element_type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/02-Square-Mini-Box-Mockup-scaled.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37c49113 e-con-full e-flex e-con e-parent\" data-id=\"37c49113\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5199df4 elementor-widget elementor-widget-workdetailcontent\" data-id=\"5199df4\" data-element_type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap work-detail2-content-wrap2\">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>CONCEPT<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The concept behind DALU was built around the idea of ownership \u2014 of body, narrative, and presence.\n\nThe brand explores the tension between exposure and protection, softness and strength, visibility and control. Rather than positioning Lumena Aleluia through a single lens, the concept embraces multiplicity, allowing different expressions to coexist without contradiction.\n\nDALU functions as a symbolic framework: a space where autonomy, self-care, and freedom are not performed, but claimed.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ef37286 e-con-full e-flex e-con e-parent\" data-id=\"2ef37286\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6162284e elementor-widget elementor-widget-workdetailimage\" data-id=\"6162284e\" data-element_type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/02-1.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1435e591 e-con-full e-flex e-con e-parent\" data-id=\"1435e591\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ce0bd7 elementor-widget elementor-widget-workdetailanimationtext\" data-id=\"77ce0bd7\" data-element_type=\"widget\" data-widget_type=\"workdetailanimationtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Text Animation Start ===== -->\n<div class=\"work-detail-text-anim-wrap\">\n    <ul>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n            <\/ul>\n<\/div>\n<!-- ===== Work Detail Text Animation End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-159f85a5 e-con-full e-flex e-con e-parent\" data-id=\"159f85a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57105b1a elementor-widget elementor-widget-homefeatured\" data-id=\"57105b1a\" data-element_type=\"widget\" data-widget_type=\"homefeatured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Featured Work Start ===== -->\n<section class=\"featured-work-sec\">\n    \n    <div class=\"featured-work-lists\">\n\n        \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/wpriverthemes.com\/bronx\/work-detail\/\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-23-233709.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">MOVVIX<\/p>\n                    <p class=\"subtitle\">BRANDING <\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2022<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/diogogregorio.com\/?page_id=1695\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/select3.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">zeeg<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2022<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n    <\/div>\n<\/section>\n<!-- ===== Featured Work End ===== -->\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DALU DALU is a brand project developed for Lumena Aleluia, created to support a new phase of her personal brand focused on autonomy, self-care, and freedom of expression. The challenge was to translate Lumena\u2019s strength, sensitivity, and complexity into a visual identity that moved away from stereotypes and offered a more mature, intentional, and symbolic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/work-detail.php","meta":{"footnotes":""},"class_list":["post-1644","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1644"}],"version-history":[{"count":10,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1644\/revisions"}],"predecessor-version":[{"id":1831,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1644\/revisions\/1831"}],"wp:attachment":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}