{"id":1644,"date":"2026-01-26T14:54:17","date_gmt":"2026-01-26T14:54:17","guid":{"rendered":"https:\/\/diogogregorio.com\/?page_id=1644"},"modified":"2026-04-24T21:20:03","modified_gmt":"2026-04-24T21:20:03","slug":"dalu","status":"publish","type":"page","link":"https:\/\/diogogregorio.com\/?page_id=1644","title":{"rendered":"dalu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1644\" class=\"elementor elementor-1644\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499a0b46 e-con-full e-flex e-con e-parent\" data-id=\"499a0b46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-557d994e elementor-widget elementor-widget-workdetailhero\" data-id=\"557d994e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailhero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Header Start ===== -->\n<section class=\"work-detail-header-infos\" data-aos=\"slide-up\">\n        <div class=\"work-detail-header-left\">\n        <h1>DALU<\/h1>\n        <p>DALU \u00e9 um projeto de marca desenvolvido para Lumena Aleluia, criado para apoiar uma nova fase de sua marca pessoal, focada em autonomia, autocuidado e liberdade de express\u00e3o.\n\nO desafio era traduzir a for\u00e7a, a sensibilidade e a complexidade de Lumena em uma identidade visual que se afastasse de estere\u00f3tipos e oferecesse uma linguagem mais madura, intencional e simb\u00f3lica \u2014 uma linguagem que pudesse coexistir com as diferentes camadas de sua presen\u00e7a, desde conte\u00fado digital at\u00e9 futuros produtos e iniciativas.\n\nO sistema de marca resultante \u00e9 ousado, por\u00e9m refinado, constru\u00eddo para comunicar empoderamento, autenticidade e dom\u00ednio da narrativa, mantendo-se flex\u00edvel o suficiente para evoluir junto com a jornada de Lumena.<\/p>\n    <\/div>\n    \n        <div class=\"work-detail-header-right\">\n        <ul>\n                            <li><span>CLIENT<\/span> LUMENA ALELUIA<\/li>\n                            <li><span>YEAR<\/span> 2025<\/li>\n                            <li><span>CATEGORY<\/span> BRANDING<\/li>\n                            <li><span>    <\/div>\n    <\/section>\n<!-- ===== Work Detail Header End ===== -->\n   \n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc9ab8e e-con-full e-flex e-con e-parent\" data-id=\"4fc9ab8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76646740 elementor-widget elementor-widget-workdetailimage\" data-id=\"76646740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/01-1.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6243b72c e-con-full e-flex e-con e-parent\" data-id=\"6243b72c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a16ccab elementor-widget elementor-widget-workdetailcontent\" data-id=\"1a16ccab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap \">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>pesquisa<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">A fase de pesquisa concentrou-se em compreender a trajet\u00f3ria p\u00fablica da Lumena Aleluia, a percep\u00e7\u00e3o do p\u00fablico e as tens\u00f5es entre visibilidade, julgamento, liberdade e autocuidado.\n\nAl\u00e9m de refer\u00eancias e par\u00e2metros, o processo envolveu o mapeamento de s\u00edmbolos, narrativas e territ\u00f3rios emocionais conectados \u00e0 autonomia, sensualidade e autopropriedade \u2014 identificando como a marca poderia comunicar for\u00e7a sem cair em estere\u00f3tipos ou superexposi\u00e7\u00e3o.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>DESIGN<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">A identidade visual foi concebida para equilibrar ousadia e sobriedade.\n\nA tipografia, o contraste e a composi\u00e7\u00e3o foram cuidadosamente definidos para expressar confian\u00e7a, clareza e inten\u00e7\u00e3o \u2014 permitindo que a marca seja sensual sem ser \u00f3bvia, poderosa sem ser agressiva.\n\nO sistema foi desenvolvido para ser flex\u00edvel, suportando diferentes camadas da presen\u00e7a da Lumena, mantendo a coer\u00eancia visual e a for\u00e7a simb\u00f3lica.<\/p>\n        <\/div>\n    <\/div>\n                <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>IDENTIDADE <\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">A DALU nasce como um sistema visual em constante transforma\u00e7\u00e3o, acompanhando a evolu\u00e7\u00e3o da jornada de Lumena.\nEm vez de uma identidade fixa, a marca se posiciona como uma estrutura viva \u2014 flex\u00edvel o suficiente para se adaptar a diferentes narrativas, formatos e contextos, mantendo sempre sua base simb\u00f3lica e coer\u00eancia est\u00e9tica.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd88b09 e-con-full e-flex e-con e-parent\" data-id=\"4dd88b09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2bd6d6 elementor-widget elementor-widget-workdetailimage\" data-id=\"2d2bd6d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/02-Square-Mini-Box-Mockup-scaled.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37c49113 e-con-full e-flex e-con e-parent\" data-id=\"37c49113\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5199df4 elementor-widget elementor-widget-workdetailcontent\" data-id=\"5199df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailcontent.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail2 Start ===== -->\n<div class=\"work-detail2-content-wrap work-detail2-content-wrap2\">\n            <div class=\"work-detail2-content-box\">\n        <div class=\"left\">\n            <h4>CONCEPT<\/h4>\n        <\/div>\n        <div class=\"right\">\n            <p data-aos=\"slide-up\">The concept behind DALU was built around the idea of ownership \u2014 of body, narrative, and presence.\n\nThe brand explores the tension between exposure and protection, softness and strength, visibility and control. Rather than positioning Lumena Aleluia through a single lens, the concept embraces multiplicity, allowing different expressions to coexist without contradiction.\n\nDALU functions as a symbolic framework: a space where autonomy, self-care, and freedom are not performed, but claimed.<\/p>\n        <\/div>\n    <\/div>\n        <\/div>\n<!-- ===== Work Detail2 End ===== -->\n \n    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ef37286 e-con-full e-flex e-con e-parent\" data-id=\"2ef37286\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6162284e elementor-widget elementor-widget-workdetailimage\" data-id=\"6162284e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Full Image Start ===== -->\n<div class=\"work-detail-full-img-wrap work-detail-full-img-wrap2\">\n            <div class=\"work-detail-full-img\">\n         <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/02-1.png\" alt=\"\">    <\/div>\n        <\/div>\n<!-- ===== Work Detail Full Image End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1435e591 e-con-full e-flex e-con e-parent\" data-id=\"1435e591\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ce0bd7 elementor-widget elementor-widget-workdetailanimationtext\" data-id=\"77ce0bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"workdetailanimationtext.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Work Detail Text Animation Start ===== -->\n<div class=\"work-detail-text-anim-wrap\">\n    <ul>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n                <li>MORE WORKS <span>MORE WORKS<\/span><\/li>\n            <\/ul>\n<\/div>\n<!-- ===== Work Detail Text Animation End ===== -->\n\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-159f85a5 e-con-full e-flex e-con e-parent\" data-id=\"159f85a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57105b1a elementor-widget elementor-widget-homefeatured\" data-id=\"57105b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"homefeatured.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===== Featured Work Start ===== -->\n<section class=\"featured-work-sec\">\n    \n    <div class=\"featured-work-lists\">\n\n        \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/wpriverthemes.com\/bronx\/work-detail\/\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/Captura-de-tela-2026-01-23-233709.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">MOVVIX<\/p>\n                    <p class=\"subtitle\">BRANDING <\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2022<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n                <!-- Featured Cart -->\n        <div class=\"featured-card\">\n            <a             class=\"link-overlay\" href=\"https:\/\/diogogregorio.com\/?page_id=1695\"><\/a>\n                        <div class=\"img-box\">\n                <img decoding=\"async\" src=\"https:\/\/diogogregorio.com\/wp-content\/uploads\/2026\/01\/select3.png\" alt=\"\">            <\/div>\n                        <div class=\"content\">\n                <div class=\"left\">\n                    <p class=\"title\">zeeg<\/p>\n                    <p class=\"subtitle\">Branding<\/p>\n                <\/div>\n                                <div class=\"right\">\n                    <span class=\"date\">2022<\/span>\n                <\/div>\n                            <\/div>\n        <\/div>\n                \n    <\/div>\n<\/section>\n<!-- ===== Featured Work End ===== -->\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DALU DALU \u00e9 um projeto de marca desenvolvido para Lumena Aleluia, criado para apoiar uma nova fase de sua marca pessoal, focada em autonomia, autocuidado e liberdade de express\u00e3o. O desafio era traduzir a for\u00e7a, a sensibilidade e a complexidade de Lumena em uma identidade visual que se afastasse de estere\u00f3tipos e oferecesse uma linguagem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/work-detail.php","meta":{"footnotes":""},"class_list":["post-1644","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1644"}],"version-history":[{"count":13,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1644\/revisions"}],"predecessor-version":[{"id":1863,"href":"https:\/\/diogogregorio.com\/index.php?rest_route=\/wp\/v2\/pages\/1644\/revisions\/1863"}],"wp:attachment":[{"href":"https:\/\/diogogregorio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}