ZEEG
BRANDING • WP SITE
2022
NIKE
As a freelancer for T4 Agency, I collaborated on the development of multiple online and offline communication materials for Nike. The work involved adapting global brand guidelines to different formats and contexts, ensuring visual consistency, clarity, and impact across campaigns and touchpoints. Deliverables ranged from digital assets to printed materials, always aligned with Nike’s high standards of craft, performance, and brand expression. This collaboration required agility, precision, and strong alignment with creative direction — reinforcing the ability to operate within complex brand ecosystems while delivering reliable, high-quality executions.
- CLIENT nike
- YEAR 2025
- agency t4
RESEARCH
The research phase was centered on a deep understanding of Nike’s global brand guidelines and campaign frameworks. This included studying visual systems, typography, composition rules, motion principles, and tone of voice to ensure every piece aligned precisely with the brand’s standards. Working within such a consolidated brand ecosystem required attention to detail and consistency across formats, platforms, and deliverables.
DESIGN
The design work involved the development of multiple online and offline materials, including digital assets, print pieces, motion content, and presentations. Each deliverable was created to adapt campaign concepts to different contexts while maintaining visual coherence and impact. The process demanded agility, precision, and close alignment with the agency’s creative direction, ensuring fast and reliable execution across all touchpoints.
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